When you’re looking for homes, surely you are going to be looking at the features, design style, and amenities that the home features.
Have you ever wondered why certain homes sell for a higher price than others? Certainly, timing plays a role in the matter, but there are certain features of your home that you could include in your listing to ensure that your home sells faster and for more money.
Home listings that have features like “subway tiles” and/or “barn doors” in their descriptions can sell for as much as 13% higher than asking price and two months sooner than homes without those coveted features.
When you are creating your real estate listing, you want to pay attention to the language you use. Your listing is a great opportunity to highlight the specific details and finishes of your home that may not always be visible in the pictures. Craftsman-style homes and amenities are highly desired in today’s real estate market, so if you’ve got them, use them to sell your place.
In a report from Zillow Digs, 2 million descriptions for homes that were sold was analyzed across the nation to see what keywords that described the features, design styles, and amenities impacted the selling price. This report comes from an analysis published in the New York Times best-seller, “Zillow Talk: Rewriting the Rules of Real Estate.” It looks at how certain listing terms like ‘unique’ or ‘captivating’ can impact final sale prices.
If you want to know what other features are excellent features, here are 5 keywords:
Homesthatlist “barn door” in their description tend to be sold at a large premium — 13.4% more than expected and 57 days faster. These rustic sliding doors are often found in modern craftsman-style homes and are used on bedroom closets and kitchen pantries, among others.
Home listings that tout “Shaker cabinets” sold for 9.6% above expected and 45 days faster.
Homes boasting these functional but oh-so-trendy kitchen sinks can fetch nearly an 8% sales premium.
From kitchen backsplashes to shower stalls, subway tiles give your home a beautiful and classic design that surely will catch a buyer’s eye. Home listings that mention subway tiles in their listings tend to be sold for nearly 7% more than expected and 63 days faster.
Usually found on kitchen counters or bathroom vanities, listings with the word “quartz” saw a 6%sales premium. However, homes with “granite” only saw a 4% boost in the sale price.